This week I have compared trackitdown.net with some of its competitor web sites. The two sites that I compared with were beatport.com and audiojelly.com.
I looked at the amount of visitors each site was receiving between the period of August 08 and August 09. During this time I discovered that out of the three sites beatport.com was getting the most visitors on there site, with 48,000 people visiting that site in March 09. trackitdown.net had the second most visitors with 20,000 visiting the site in April 09. Looking at the statistics I have discovered that audiojelly.com may not be as popular a web site as the other two.
I next looked at the sites to making a purchase at the web site. Up until this year trackitdown.net was a digital music store. Customer would have to register to make a purchase. Once the payment has been accepted then the customer will be provided with a download link to the track. Now that trackitdown.net sells DJ equipment it will take orders the same way as music tracks only the customer will have to wait on the purchase being delivered. Trackitdown.net will accept payment from most major credit cards and PayPal payments.
I have looked at the other sites similar to the site I have chosen and currently at the minute none of them are using TV advertisement or mobile advertisements. The sites tend to advertise there web sites on other web sites and social networking sites like Myspace, Facebook and Twitter. Trackitdown.net also host the Hard Dance awards that also gets the web site a lot of publicity. If one of the sites started to advertise of television I think that this could have a huge impact in the sales of the site as the other site would have the advantage on advertising to a wider market.
If this was the case then trackitdown.net would have to consider if they to would also advertise on TV or on popular dance radio channels.
