Week 10 Personalisation

This week I have been asked to look at web personalisation and decide if I am for it or against it.. Many e-commerce sites use web personalisation to predict what a current customer may like to purchase next. The e-commerce site makes these predictions based on a number of personalisation techniques i.e what the customer has previously bought and related products.

Below are some examples of web personalisation from my account on trackitdown.net

The above screen shot shows some tracks that I may like based on my favorite tracks.

This Screen shot shows some tracks that have suggested that I purchased based on previous purchases I have made.

This screen shot show use of collaborative filtering. I have been suggested the following tracks based on the ratings that I have given tracks. This means that any track I have rated five star I will then be showing tracks that other customers have rated five stars.

I would say that I am very much in favor of web personalisation, not just on the trackitdown.net site but on e-commerce sites generally.

I prefer  that a site does take notice of what I am purchasing and then suggest different items upon my next long in as it can save a lot of time searching through the site for a particular item. One of the main reasons I like the personalisation on the trackitdown site is that it can sometimes direct me to a track that I have been looking for but just didn’t know the name of it.

Although there are many benefits to using web personalisation there is also many disadvantages to this as well. Many customers would prefer that such information was held on there purchases. Also many sites will suggest items that have no relevance to what the customer is after and this can become annoying for customers.

 

 

 

 

Week 9 Customer Relationship Management

This week I looked at some key  that would best  describe trackitdown.net.

To help with this I used the Google search based keyword tool that provide me with a list of keyword based on google search queries.

First off I search for the web address itself. A lot of the result that came back where for equipment that trackitdown sells. This surprised me as the site is mainly known for its MP3 downloads. The Top keyword was helvetic, a record label from the site getting 8,200 monthly searches.

As I didn’t agree with a lot of the of the keywords from my previous search, I moved on to the next tool. This time I used google insights search tool. Using this site I used 4 different phrases that you would find associated with the website. They where: dj top 10 bundles, mp3 tracks, house music and download music. I then used the filtering section to see the results for the UK in 2009.

As you can see from the results above download music was the most popular result, where as dj top 10 bundles and mp3 tracks failed to show much interest.

Another tool I used was google ad words. This provided me with better keywords that where more relevant to the site. The search tool grouped the keywords and then listed other keywords that related to each group.

 

 

 

 

 

I don’t think that I gathered the best selection of keywords using the google tools. I then used the following site http://keywordfinder.org/index.php that help generate a listing of keywords related to the site.

From using the tools aboved I have narrowed down the following 12 keywords that I feel best describe the website.

 

1. House Music

2. Dance Music Downloads

3. Top 10 Tracks

4. New Releases

5. MP3 Downloads

6. Dance Charts

7. Remixes

8. Electronic Music Download

9. Music Samples 

10. Techno Music

11. New Additions

12. Dance Store

 

 

 

 

 

 

 

 

 

Week 8 – E-Marketing

This week I have looked at how accessible the trackitdown.net website is when using Google search engine.

After searching for the trackdown.net site I was met with loads of results. Each result up until page 10 was all links to the trackitdown.net site. As well as these result there was also five sponsored link and each of these links where also linked to the trackitdown.net site. So this is good that there is so many links there for the site.

Now what I wanted to checked was to see how many links appeared for the site when I tried various other keywords as my search. My next search was “dance music download store”. I was surprised with the result that came back. Trackitdown.net is one of the leading digital download stores for dance music but yet it was not within the top ten results on the first page.

 

What I did notice was the two other competitor sites that I have compared with trackitdown.net are listed there “http://www.audiojelly.com” www.audiojelly.com was the first result and  ”http://www.beatport.com” www.beatport.com was the eighth. Trackitdown,net was actually listed as number thirteen on the second page. This position will have a huge impact on the site as a lot of potential customers may click on some of the first links.  

My next search was for “top 10 dj charts mp3 bundle”. The reason I searched for this was because trackitdown.net offer bundle packages of various DJs top 10 chart. A link was there for trackitdown.net but it was ninth on the first page, again if trackitdown want to attract customers they will have to make sure that there site is coming out on top on all related searches.

I think that trackitdown.net would have to look further into marketing there site so that it can be one of the first sites listed when searched for not just when the website name is searched for. 

 

 

Week 7 E-Procurement

Cloud-computing is now being described as the best way in which to run your business. The aspect of cloud-computing is that instead of installing and running apps yourself they will now be run on a shared data centre. Now when a user wishes to use a certain app they will be required to log into a web-based system, customise the app to their preference and start using it.

Cloud-computing has many benefits and is now first preference for most companies now days as it cost less than installing the apps yourself as there is no need for companies to pay for people, products and facilities to run them. Another main benefit of cloud computing is not having to be dependant on the one machine, this means that users can access there files and programs on any computer with an internet connection.

Like everything cloud-computing also comes with its disadvantages. One main disadvantage of cloud-computing that could have great impact on a business would be loss of internet connection. With internet connection not being completely stable and reliable users cant always be guarantee to be able to access their apps.  Another one of major disadvantages is the security of the data stored in the cloud. At the minute it is too early to say if cloud-computing is completely secure.

Cloud-computing will have a huge impact on e commerce as it will be a lot cheaper for businesses to use as it does not require any hardware or software and users will only have to pay for what they use.